Selection of work for Maui Brewing's line of island-crafted spirits.
Redesign of KupuSpirits.com for better user experience, functionality, and more informative content. Included brand story, awards, more informative product pages, and a cocktail recipe index with cocktail videos and ability to filter recipes based on spirit.
ROLE: ART DIRECTION, DESIGN, UI/UX, COORDINATION OF WEB DEVELOPMENT, CONTENT DEVELOPMENT
Redesign of RTD cans for higher impact on shelves in convenience stores. Addition of illustrations to visually communicate the flavors and for connection to carton packaging.
ROLE: CREATIVE DIRECTION
Creative direction, concept, design, and production of first cartons for Kupu Spirits RTDs.
ROLE: CREATIVE DIRECTION, DESIGN, PRODUCTION
Creative direction, concept, design, and production of recipe cards for on-premise support.
ROLE: CREATIVE DIRECTION, DESIGN, PRODUCTION
Photography, videography, and cocktail styling for use on social media, website, and in collateral.
ROLE: PHOTOGRAPHY, VIDEOGRAPHY, COCKTAIL STYLING