A small collection of packaging design, apparel design, and photography. My role began with hands-on design and production of all aspects of the Maui Brewing brand. I currently lead the art team with creative direction and oversee the execution of traditional and digital campaigns to achieve established goals and objectives.
PACKAGING
Concept and design for Maui Light, Maui's first brand extension on the beer side and first packaged NA beer release. Designed for mainstream appeal and to be distinct from the craft side of the beer portfolio.
ROLE: ART DIRECTION, CONCEPT, DESIGN, PRODUCTION
Concept and design of first 6-pack cartons for Maui Brewing Co. brand.
ROLE: ART DIRECTION, CONCEPT, DESIGN, PRODUCTION
Limited release packaging refresh for better brand recognition and consistency with year-round packaging, while offering flexibility in design. Icon space allowed for more illustrative style, forming a connection with historical brand illustrations.
ROLE: ART DIRECTION, CONCEPT, DESIGN, PRODUCTION, ILLUSTRATION
Naming, concept, and design for a co-branded Maui Brewing Co and Maui Hard Seltzer 12-pack. Hapa in Hawaiian means "half".
ROLE: ART DIRECTION, CONCEPT, DESIGN, PRODUCTION
MERCHANDISE
Brand merchandise design
ROLE: DESIGN, PRODUCTION
PHOTOGRAPHY
Product and food photography for brewery and restaurant groups.
ROLE: PHOTOGRAPHY, IMAGE EDITIING
ADVERTISING
Static and Video ads at OGG Kahului Airport.
ROLE: CONCEPT, DESIGN, PRODUCTION, VIDEO EDITING