Selection of work for Maui Hard Seltzer, including packaging refreshes and line extensions.
PACKAGING
Packaging refresh for Mix 12 Pack, focusing on multiple display positions for case stacks in store.
ROLE: CREATIVE DIRECTION
Packaging refresh for 24 can Cooler Pack, focusing on multiple display positions for case stacks in store.
ROLE: CREATIVE DIRECTION, DESIGN
Development of line extension, Maui Island Hard Tea. The initial launch included 6-pack 12oz cans and 19.2oz single serve cans.
ROLE: CREATIVE DIRECTION
POS MATERIALS
Case stacker for retail designed to be used for individual flavors or mixed packs. Tap handle stickers to call attention to flavors on draft. Posters for both on- and off-premise use.
ROLE: CREATIVE DIRECTION
PHOTOGRAPHY
Photography and videography for use on social media, website, and in collateral.
ROLE: PHOTOGRAPHY, VIDEOGRAPHY, STYLING