Launch of a new brand under the Craft 'Ohana umbrella in early 2025. Maui Island Spirits is a new line of premium ready-to-drink vodka sodas made with cane sugar and natural, tropical flavors.
PACKAGING
Packaging design for Maui Island Spirits, emphasizing tropical fruit flavors, vibrant colors, and where the product is made.
ROLE: CREATIVE DIRECTION, BRAND POSITIONING
POS MATERIALS
Posters for use off-premises to promote the new product offering.
ROLE: CREATIVE DIRECTION
ADVERTISING
PHOTOGRAPHY
Photography for use in press release, website, email marketing, and initial social media launch.
ROLE: PHOTOGRAPHY, IMAGE EDITING