Selection of work for Modern Times Beer, highlighting creative direction, refresh of limited release packaging, website redesign, and development of brand guidelines.
WEBSITE REDESIGN
Redesigned for functionality, adding a beer finder, individual beer pages with cross-selling features, event listings, SEO, and contact forms with conditional routing.
ROLE: CREATIVE DIRECTION, DESIGN, UI/UX, PROJECT MANAGEMENT, MAINTENANCE
Refined packaging template for limited release bottles and cans for prominent and consistent placement of logos and beer information. Honed in on illustration style for more consistency and recognition between beer releases.
ROLE: CREATIVE DIRECTION
Redesign of Mixed Pack for more impact in-store and multiple display options on the shelf.
ROLE: CREATIVE DIRECTION, DESIGN, PRODUCTION
Established brand guidelines for Modern Times for consistency in visual communication. and tone.
TAPROOM PROMOTIONAL MATERIALS
Beer release window clings, postcards, and the launch, management, and promotion of the Modern Times mobile app.
ROLE: CREATIVE DIRECTION, DESIGN, COPYWRITING, APP MANAGEMENT
ROLE: PHOTOGRAPHY, IMAGE EDITING, IMAGE MANIPULATION
POS & DISTRIBUTOR SUPPORT
Posters and sell sheets for sales team support in the market.
ROLE: CREATIVE DIRECTION
Redesign of tap handles, adding gold foil touches with retro walnut wood base and iconic three stripes. Custom insert panels on both sides of the tap handle for beer names.
Retro wooden LED design with interchangeable panel to highlight different beers.
ROLE: CREATIVE DIRECTION, PROCUREMENT
Truck wrap design for distributor partners.
ROLE: CREATIVE DIRECTION, DESIGN, PRODUCTION