Selection of creative direction for Modern Times Coffee brand. We refreshed the brand in 2023, elevating the packaging with gold finishes, more flexible templates, and consistency between varieties.
PACKAGING
Refreshed packaging for a more premium look, aligned packaging design across core and limited release brands and creating more flexibility in individual label design.
ROLE: CREATIVE DIRECTION
Refresh of cold brew cans for consistency in placement of information.
ROLE: CREATIVE DIRECTION
Custom gift boxes designed to fit two bags of coffee and a mug.
ROLE: DESIGN
PROMOTIONS
Strategy, implementation, and execution of promotional DTC campaigns across website, social media, email marketing, and digital advertising campaigns.
ROLE: MARKETING, CREATIVE DIRECTION, DESIGN, EMAIL MARKETING, DIGITAL ADVERTISING, E-COMMERCE
Postcard included with every Modern Times Beer Mix Pack to cross-promote the coffee brand. Amtrak advertisements to promote cold brew coffee on board. Window clings for tap rooms to promote holiday gift sets.
ROLE: CREATIVE DIRECTION, DESIGN
PHOTOGRAPHY
Photography for social media, collateral, and website.
ROLE: PHOTOGRAPHY